Display Units Under Scrutiny: The TCA’s Recent Approach To Access Remedies In Consumer Goods

The Turkish FMCG sector has been one of the Turkish Competition Authority’s (“TCA”) recurring areas of interest in recent years. In 2025 and 2026, the TCA conducted investigations into dominant undertakings operating in this sector, and it is noteworthy that it has imposed certain remedies using a broadly consistent approach, particularly regarding the placement of cabinets and display stands to allow competing products.

Recent cases concerning Coca-Cola Satış ve Dağıtım AŞ (“Coca-Cola"), Frito Lay Gıda Sanayi ve Ticaret AŞ (“Frito Lay”), Unilever Sanayi ve Ticaret Türk AŞ (“Unilever”), Magnum Dondurma AŞ (“Magnum”) and Haribo Şekerleme San. ve Tic. Ltd. Şti. ("Haribo") are of particular significance as they reveal a distinctly consistent line of approach. The common regulatory concern is whether the use of physical display infrastructure, such as coolers, freezers, display stands and shelves at retail outlets may limit competitors’ effective access to consumers. The measures