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ARTICLE · 05 NOVEMBER 2025

Competition & Trade Quarterly – Third Edition, 2025

Hergüner Bilgen Üçer Attorney Partnership
Hergüner Bilgen Üçer Attorney Partnership
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Hergüner Bilgen Üçer Attorney Partnership

Hergüner Bilgen Üçer Attorney Partnership

Since 1989, Hergüner Bilgen Üçer has been recrafting the Turkish law firm model along modern...

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The latest issue of the Competition & Trade Quarterly, prepared by the Hergüner Competition & Trade team and highlighting the latest sector developments, is now live!

TurkeyAntitrust/Competition Law
Kayra Üçer
Kayra Üçer
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Ufuk Yalçın
Neşe Nur Yazgan
Neşe Nur Yazgan
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THE COMMITMENT TREND IN THE BUYBOX INVESTIGATION

The Competition Board ("Board") concluded the investigation initiated against D-Market Elektronik Hizmetler ve Ticaret A.Ş. ("Hepsiburada") upon the allegation that the company discriminated among sellers, by making the commitments submitted by Hepsiburada binding.1

Within the scope of the investigation initiated upon the allegations that Hepsiburada discriminated among sellers and included a "Most Favored Customer" clause in its contracts, the Board examined the automatic pricing mechanism launched by the company in June 2023. The system, which started as a pilot with 50 sellers and was later made available to all sellers, is a mechanism that automates the competition among sellers to be featured in the purchase box ("Buybox").Through the automatic pricing mechanism, sellers can update their prices and determine, according to their own strategies, how much below or above the Buybox price they will remain. The

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