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ARTICLE · 05 NOVEMBER 2025

Buybox Soruşturmasinda Taahhüt Trendi

Hergüner Bilgen Üçer Attorney Partnership
Hergüner Bilgen Üçer Attorney Partnership
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Hergüner Bilgen Üçer Attorney Partnership

Hergüner Bilgen Üçer Attorney Partnership

Since 1989, Hergüner Bilgen Üçer has been recrafting the Turkish law firm model along modern...

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Rekabet Kurulu ("Kurul"), D-Market Elektronik Hizmetler ve Ticaret A.Ş. ("Hepsiburada") hakkında satıcılar arasında ayrımcılık yapığı iddiası üzerine başlattığı soruşturmayı, Hepsiburada tarafından sunulan taahhütleri bağlayıcı hale getirerek sonlandırdı.

TurkeyAntitrust/Competition Law
Kayra Üçer
Kayra Üçer
Ufuk Yalçın
Ufuk Yalçın
Neşe Nur Yazgan
Neşe Nur Yazgan
Hazar Başar
Hazar Başar
Türkay Avanaş
Türkay Avanaş
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Rekabet Kurulu ("Kurul"), D-Market Elektronik Hizmetler ve Ticaret A.Ş. ("Hepsiburada") hakkında satıcılar arasında ayrımcılık yapığı iddiası üzerine başlattığı soruşturmayı, Hepsiburada tarafından sunulan taahhütleri bağlayıcı hale getirerek sonlandırdı.1

Kurul, Hepsiburada'nın satıcılar arasında ayrımcılık yaptığı ve sözleşmelerinde "En Çok Kayrılan Müşteri" şartına yer verdiği iddiası üzerine, şirketin 2023 yılının Haziran ayında devreye aldığı otomatik fiyatlandırma mekanizmasını mercek altına aldı. Pilot uygulaması 50 satıcıyla başlayan ve sonrasında tüm satıcılara açılan sistem, satıcılar arasındaki satın alma kutusunda ("Buybox") yer alma yarışını otomatikleştiren bir sistemdir.

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