On June 10, 2025, Thailand's Supreme Administrative Court
accepted for consideration a pivotal lawsuit concerning the
regulatory obligations of administrative agencies over
internet-based television broadcasting services, commonly referred
to as over-the-top (OTT) services. This court's decision in
the case may set important precedents for how OTT platforms are
regulated, especially regarding consumer protections and
advertising practices.
Background
A user of an OTT television application initiated legal action
against the National Broadcasting and Telecommunications Commission
(NBTC) and related officials, alleging that the lack of clear
regulatory criteria and oversight allowed OTT operators to
broadcast general television content while compelling users to view
advertisements before and during programming. The plaintiff argued
this constituted consumer exploitation and claimed that the
responsible authorities neglected or delayed their statutory duties
under