Market Intelligence

Article
Public Hearing On Draft Amendment To Direct Sales And Direct Marketing Act
Thailand's consumer protection regulator has proposed sweeping amendments to its direct sales law that would bring online advertising, influencer marketing, and e-commerce platforms under clearer regulatory oversight. The draft legislation introduces new obligations for digital platforms, extends consumer cooling-off periods, and strengthens prohibitions against pyramid schemes operating through modern digital channels. Businesses engaged in direct-to-consumer sales, online marketplaces, or network marketin
ThailandConsumer Protection
Tilleke & Gibbins
Article
Thailand Moves Toward Digital Labeling For Prepackaged Foods
Digital labeling is emerging as an important development in the food industry, offering new opportunities to improve consumer access to product information while supporting more sustainable packaging practices. By using technologies such as QR codes, food businesses can provide certain product information electronically, reducing reliance on conventional printed labels and potentially minimizing packaging waste.
ThailandConsumer Protection
Tilleke & Gibbins
Article
Thai Consumer Protection Overhaul To Address Digital Commerce And Influencer Marketing
Thailand’s Office of the Consumer Protection Board (OCPB) has released for public comment a draft bill to amend the Consumer Protection Act B.E. 2522 (1979), the country’s foundational consumer protection legislation.
ThailandConsumer Protection
Tilleke & Gibbins
Article
Court Judgment Reaffirms Rules On Advertising Of Medical Facilities In Thailand
On August 5, 2026, the Consumer Case Division of Thailand’s Civil Court rendered a judgment in a case involving a beauty clinic that advertised acne scar treatments using claims that the clinic was operated by a specialist physician and that the treatment, allegedly involving stem cell technology, could permanently remove acne scars.
ThailandConsumer Protection
Tilleke & Gibbins
Article
Surprise Inside! Thai Regulations For Food Products With Randomized Toys
Food businesses in Thailand face a complex regulatory landscape when packaging randomized toys or collectibles with their products. Understanding Thai FDA requirements for nonfood objects, toy safety standards, and gambling law considerations becomes essential as blind-box-style promotions gain popularity in the confectionery and snack markets.
ThailandConsumer Protection
Tilleke & Gibbins
Article
An Overview Of Thailand’s Draft Act On Liability For Defective Goods
Thailand's cabinet has approved a draft Act on Liability for Defective Goods, known as the "Lemon Law," which aims to strengthen buyers' positions in pursuing claims against sellers by introducing product-specific rules, clearer remedies, and a buyer-friendly presumption that shifts the burden of proof. The draft law modernizes Thailand's consumer protection framework to align with international standards, with enhanced protections for vehicles and electronic appliances, and will take effect 180 days after
ThailandConsumer Protection
Tilleke & Gibbins
Article
Thailand’s New Labeling Requirements For Traditional And Electric Vehicles
Thailand has prescribed more stringent labeling specifications for traditional and electric vehicles (EVs), requiring manufacturers and importers for sale to display clear, accurate product information on vehicle labels.
ThailandConsumer Protection
Tilleke & Gibbins

Market Intelligence

Public Hearing On Draft Amendment To Direct Sales And Direct Marketing Act

Thailand Moves Toward Digital Labeling For Prepackaged Foods

Thai Consumer Protection Overhaul To Address Digital Commerce And Influencer Marketing

Court Judgment Reaffirms Rules On Advertising Of Medical Facilities In Thailand

Surprise Inside! Thai Regulations For Food Products With Randomized Toys

An Overview Of Thailand’s Draft Act On Liability For Defective Goods

Thailand’s New Labeling Requirements For Traditional And Electric Vehicles

Thailand Waives Sole Agent Requirement For Wine Imports

Thailand Mobilizes Agencies To Strengthen Oversight Of Online Product Safety

Thailand Drafts New Rules For Direct Sales And Marketing Business Transfers

EV Liability Under Thailand's Product Liability Law

Thailand Expands Duty Exemptions For Education, Research, And Cultural Imports

Thailand's Beauty Industry Gets A Makeover With New Contract Standards

Thailand Tightens Oversight On Direct Sales And Direct Marketing

Thailand Updates Draft Notification On Additional Obligations For Online Marketplaces

Thailand Updates Contract Controls On Vehicle Purchase Reservations

Thailand Reaffirms Alcoholic Beverage Packaging And Labeling Requirements

Thailand To Set Additional Obligations For Specific Digital Marketplaces

Developments In IP Enforcement: Tracing The Identity Of Online Infringers In Thailand

Thailand Regulates Cash-On-Delivery Logistics Services

Consumer Protection: Laws And Regulations Governing Product Recall

Must read

Thai Consumer Protection Overhaul To Address Digital Commerce And Influencer Marketing

Court Judgment Reaffirms Rules On Advertising Of Medical Facilities In Thailand

Surprise Inside! Thai Regulations For Food Products With Randomized Toys

An Overview Of Thailand’s Draft Act On Liability For Defective Goods

Thailand’s New Labeling Requirements For Traditional And Electric Vehicles

Thailand Waives Sole Agent Requirement For Wine Imports

Thailand Moves Toward Digital Labeling For Prepackaged Foods

Public Hearing On Draft Amendment To Direct Sales And Direct Marketing Act

This week's Intelligence highlights

Thai Consumer Protection Overhaul To Address Digital Commerce And Influencer Marketing

Thailand Moves Toward Digital Labeling For Prepackaged Foods

Public Hearing On Draft Amendment To Direct Sales And Direct Marketing Act

Court Judgment Reaffirms Rules On Advertising Of Medical Facilities In Thailand

Surprise Inside! Thai Regulations For Food Products With Randomized Toys

Related Comparative Guides

Product Liability

Gambling Law