Public Hearing On Draft Amendment To Direct Sales And Direct Marketing Act

Thailand’s Office of the Consumer Protection Board (OCPB) has launched a public consultation on proposed amendments to the Direct Sales and Direct Marketing Act B.E. 2545 (2002), which would update the law to reflect the growing role of websites, social media, live streaming, and online marketplaces in the way businesses market and sell their products. Comments on the draft amendment are being accepted until November 27, 2026.

The draft seeks to bring online advertising and influencer promotions within a clearer regulatory framework, strengthen consumer rights, enhance accountability among online platforms and sellers, and broaden restrictions on pyramid schemes to address more sophisticated business models. Additional changes would refine key definitions and expand the regulator’s powers to oversee businesses, address consumer complaints, and act against misleading advertising.