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ARTICLE · 09 JULY 2020

Can "Black Lives Matter" Be Trade Marked?

Recent reports in the publication World Trademark Review ("WTR") tell us what we probably could have anticipated.

South AfricaIntellectual Property

Recent reports in the publication World Trademark Review (“WTR”) tell us what we probably could have anticipated. It hasn't taken very long for people to jump on the “Black Lives Matter” bandwagon and start filing some pretty dodgy trade mark applications.

Background

For the benefit of readers to whom the events of the past few weeks have been all a bit of a blur, here's a quick heads-up. George Floyd was a African American man who was arrested in the US city of Minneapolis. In the process of arresting Floyd, a police officer knelt on Floyd's neck for a considerable period of time. Despite the fact that Floyd said “I can't breathe” the officer did not remove his knee and Floyd died. The incident sparked protests around the world, which took place under the banner “Black Lives Matter”.

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