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It’s been well reported that Apple has managed to get a US trade mark registration for the layout or interior design (the look, if you like) of the Apple store. What this means is that Apple has exclusive rights to this layout - or indeed any confusingly similar layout - in the area of stores selling electronic goods.

Albert Einstein once said, "In the middle of difficulty, lies opportunity". No truer words have been spoken in the context of our current times where the COVID-19 virus has presented devastation to...

With the release of the much-anticipated live action superhero movie starring Gal Gadot, Wonder Woman is in the limelight as never before.

The fundamental requirement for trade mark protection through registration is, of course, distinctiveness and this excludes many of the names that companies opt to protect.

The 2020 Global Innovation Index (GII) was released in September. The study was authored by WIPO, Cornell University and INSEAD and focused on innovation financing, against the backdrop of the economic impact of the covid-19 pandemic.

The heels with the red soles represent not only the image of a fearless and independent woman but are synonymous with the famous name Christian Louboutin since 1992.

The recent news reports of a manufacturing facility found to be selling counterfeit washing powder, have reignited concerns about the extent of the counterfeiting industry in South Africa.

The words of Coco Chanel: "If you want to be original, be ready to be copied" ring more true today than ever.

Although brief, Judge Tolmay's judgment in the case of Helen Els and Ceroc Dance South Africa v Lezelle Pretorius (North Gauteng High Court, 25 June 2015) is interesting for a number of reasons.

A recent Australian decision on keyword usage of a registered trade mark is in line with decisions in many other countries, including South Africa.

With the upcoming Rugby World Cup Sevens being hosted at the Cape Town Stadium (purpose built for the 2010 FIFA World Cup), one cannot help but think back to the FIFA World Cup and the ambush marketing tactics...

Many South Africans, I suspect, find Brexit both boring and incomprehensible. All that endless talk of customs unions, free trade agreements, hard borders, borders in the Irish Sea..!

After a four year battle with its competitor Nestle, the UK Appeals Court has refused the registration of Cadbury’s trade mark application for the specific colour purple that Cadbury has used for over 150 years in relation to its chocolate wrapping.

Have you enlisted the assistance of a third-party graphic designer to create a new logo or corporate identity for your rebrand?

A discussion on why there are increasing reports of counterfeiting in product areas that go way beyond the traditional stomping ground of FMCG and luxury goods

In South Africa counterfeiting is perceived to be a victimless crime.

This is a story of the age, a story of a character that became a global sensation thanks to the internet.