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ARTICLE · 26 MAY 2020

Thinking Of Getting That COVID Trade Mark?

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Albert Einstein once said, "In the middle of difficulty, lies opportunity". No truer words have been spoken in the context of our current times where the COVID-19 virus has presented devastation to...

South AfricaIntellectual Property

Albert Einstein once said, "In the middle of difficulty, lies opportunity". No truer words have been spoken in the context of our current times where the COVID-19 virus has presented devastation to many, but conversely great opportunities to some.

We are witnessing a proliferation in the manufacture of personal protection equipment, immunity boosting medicines and vitamins, ventilators, face masks, hand sanitisers, disinfectants and other items related to this pandemic. Some articles are genuine, quality products originating from reputable manufacturers. Others are arguably sub-standard, while many are counterfeit and downright hazardous. At the same time, at least thirty companies are being investigated or charged with price gouging on essential items like face masks, hand sanitisers and food items. Opportunists are everywhere.

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