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ARTICLE · 28 MARCH 2013

The Apple Store

It’s been well reported that Apple has managed to get a US trade mark registration for the layout or interior design (the look, if you like) of the Apple store. What this means is that Apple has exclusive rights to this layout - or indeed any confusingly similar layout - in the area of stores selling electronic goods.

South AfricaIntellectual Property

It's been well reported that Apple has managed to get a US trade mark registration for the layout or interior design (the look, if you like) of the Apple store. What this means is that Apple has exclusive rights to this layout - or indeed any confusingly similar layout - in the area of stores selling electronic goods. A diagram forms part of the registration and there is apparently a description which explains that the layout comprises various things, including 'a clear glass storefront surrounded by a panelled façade... rectangular recessed lighting units within the store... cantilevered shelves below the recessed display spaces...rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store... multi-tiered shelving along the sidewalls... an oblong table with stools located at the back of the store, set below video screens flush mounted on the back wall.'

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