Have you enlisted the assistance of a third-party graphic
designer to create a new logo or corporate identity for your
rebrand?
Often corporates and start-ups are so excited by the prospect of
bringing their corporate identity or rebrand to life, that they
forget to explore the legal implications of contracting a third
party to assist with the project. And unfortunately, more often
than not, people discover the error of their ways far too late when
there are no options available to them but for entering into costly
and time-consuming litigation proceedings.
An interesting principle of copyright law to keep in mind is
that when commissioning a third party to design a logo, the
third-party graphic designer remains the owner of the copyright
vesting in the logo.
