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  • Article

    Greenwashing: Rechtliche Grenzen Und Strafen

    Green Marketing nennt sich ein neuer Werbetrend, wo unter anderem mit Nachhaltigkeitsaspekten, Umweltsiegelen oder Corporate Social Responsibility geworben wird.
    AustriaMedia, Telecoms, IT, Entertainment
    DORDA Rechtsanwälte GmbH
    DORDA Rechtsanwälte GmbH
  • Article

    No Trademark Protection For "Black Friday"

    In a recent decision the Austrian Court of Appeal in Vienna rejected an application to have the term "Black Friday" registered as trademark
    AustriaIntellectual Property
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
Article

Trademark Infringement Via Google Dynamic Search Ads: Who Is Responsible?

Dynamic Search Ads, as offered by Google, utilise an organic web crawling technology where instead of the advertiser specifying particular keywords, the entire website is opened for the technology...
AustriaMedia, Telecoms, IT, Entertainment
Schoenherr (Schönherr Rechtsanwälte)
Schoenherr (Schönherr Rechtsanwälte)
  • Article

    Privacy & Information Security Law Blog - Austrian DPA Issues Decision On Validity Of Cookie Consent Solution

    On November 30, 2018, the Austrian Data Protection Authority ("DPA") published a decision in response to a complaint received from an individual regarding the cookie consent options offered on an Austrian newspaper's website.
    AustriaPrivacy
    Hunton Andrews Kurth LLP
    Hunton Andrews Kurth LLP
  • Article

    Austria To Levy Tax On Online Advertising

    On 30 January 2017, the Austrian coalition parties agreed on the government's policy agenda for 2017/2018 and announced therein that the scope of the advertisement tax will be extended to online advertising.
    AustriaTax
    Wolf Theiss
    Wolf Theiss
  • Article

    The Digital Services Act

    The Digital Services Act, targeting numerous online/digital services from internet access providers to cloud and webhosting services, search engines, online platforms such as social media, online marketplaces, app stores and collaborative economy platforms, enters into force on 16 November 2022.
    AustriaTechnology
    Schoenherr (Schönherr Rechtsanwälte)
    Schoenherr (Schönherr Rechtsanwälte)
  • Article

    Are You Wild Enough...

    An Austrian ski-resort operator (Lizum) placed an advertisement showing a female model in a white singlet (see picture). The ad contains the slogan:...
    AustriaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Austrian Supreme Administrative Court On Beneficial Ownership Of Trademarks

    In its decision dated 27/11/2020, RA 2019/15/0162, the Austrian Administrative Supreme Court (Verwaltungsgerichtshof) had to deal with a trademark licensing between Malta and Austria.
    AustriaIntellectual Property
    ICON Wirtschaftstreuhand GmbH
    ICON Wirtschaftstreuhand GmbH
  • Article

    Advertising Council Supports Complaint Against Lingerie Ads

    Before Easter 2017, Palmers, a leading clothing manufacturer in Austria, started an advertising campaign for its lingerie collection.
    AustriaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Data As A Business Model: The Latest News On Cookie Consent

    Given the background of the GDPR and its tie-in ban, the Austrian Data Protection Authority presumed as voluntary and therefore valid an individual's consent to accepting advertising cookies in order to use an online news platform for free.
    AustriaPrivacy
    Preslmayr Rechtsanwälte OG
    Preslmayr Rechtsanwälte OG
  • Article

    Sustainability Claims: Trendy But Tricky

    Companies today are under more and more under pressure to not only improve their environmental performance but also let the world know about it.
    AustriaEnvironment
    Schoenherr (Schönherr Rechtsanwälte)
    Schoenherr (Schönherr Rechtsanwälte)
  • Article

    Austrian Advertising Council Denies Sexist Advertising

    The Hellbrunn Water Games, a famous tourist spot in Salzburg, including the Hellbrunn Palace and Trick Fountains, advertised a poster, ...
    AustriaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    "Oral Vaccination" Illegal Label For Wine

    In March 2021, a winery put a wine on sale with the label "Oral Vaccination" (in German: Schluckimpfung) as a PR campaign. A week ago, the bottles were confiscated: the label was a "health claim".
    AustriaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Misleading By Deceptive Packaging

    The cardboard packaging contained five pieces of cake individually wrapped in plastic foil.
    AustriaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Tipps & Tricks zur Rechtsbeständigkeit eines Geschmacksmusters

    Was bedeuten die Begriffe "Neuheit" und "Eigenart" und warum sind sie so wichtig?
    AustriaMedia, Telecoms, IT, Entertainment
    Schoenherr (Schönherr Rechtsanwälte)
    Schoenherr (Schönherr Rechtsanwälte)
  • Article

    Be Careful When Advertising On Facebook - Data Protection Sets Limits!

    On June 5, 2018, the European Court of Justice (ECJ) passed an eagerly awaited ruling on the data protection obligations of companies that operate a so-called "Facebook fan page".
    AustriaPrivacy
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Tips & Tricks To Ensure Legal Validity Of A Design Registration

    As mentioned in our blog post of 23 April 2024 (link), several criteria must be met to ensure the legal validity of a design registration.
    AustriaMedia, Telecoms, IT, Entertainment
    Schoenherr (Schönherr Rechtsanwälte)
    Schoenherr (Schönherr Rechtsanwälte)
  • Article

    Geschäftsmodell Daten: Neues zur Cookie-Einwilligung

    Vor dem Hintergrund der DSGVO und des darin normierten Koppelungsverbots erachtete die Datenschutzbehörde eine Einwilligung in die Setzung von Werbe-Cookies, um eine Online-Nachrichtenplattform ...
    AustriaPrivacy
    Preslmayr Rechtsanwälte OG
    Preslmayr Rechtsanwälte OG
  • Article

    Influencer Marketing – Austrian Advertising Council Adopts Specific Rules

    The Austrian Advertising Council (Österreichischer Werberat) is the self-regulating body of the Austrian advertising industry.
    AustriaMedia, Telecoms, IT, Entertainment
    Schoenherr (Schönherr Rechtsanwälte)
    Schoenherr (Schönherr Rechtsanwälte)
  • Article

    Unter welchen Voraussetzungen darf ein Käufer den via Asset Deal übernommenen Kundenstock zu Werbezwecken kontaktieren?

    Erwirbt jemand ein Unternehmen im Wege einer Gesamtrechtsnachfolge – etwa per Share Deal oder Verschmelzung – übernimmt er vollinhaltlich alle Rechten und Pflichten.
    AustriaWealth Management
    DORDA Rechtsanwälte GmbH
    DORDA Rechtsanwälte GmbH
  • Showing 1–20 of 39 results

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