Article
Mixed Signals From Jumbo
A Dutch supermarket's promotional display led to consumer confusion when a 'buy one, get one free' offer appeared to apply to all products on a red-bordered shelf, but only applied to items with specific red price labels. The Dutch Advertising Code Committee ruled that the abundance of visual cues distracted from essential information, making the advertisement misleading despite the retailer's coordinated system of promotional markers.
Global Advertising Lawyers Alliance (GALA)





