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ARTICLE · 11 NOVEMBER 2026

Protecting Minors In Video Games: AGCM And Cost Transparency

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Italian competition authorities have launched investigations into two major video games, examining transparency issues around virtual currencies, bundled purchases, dark patterns, and parental controls. The legal scrutiny focuses on whether purchasing mechanisms adequately protect minors and provide clear cost information throughout the user journey.

ItalyConsumer Protection
Maria Novella Di Giandomenico
Maria Novella Di Giandomenico
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Inits press release dated 8 October 2026, the AGCM announced its role as lead authority in the coordinated European action against Activision Blizzard and other companies within the Microsoft group, as part of the consumer protection cooperation network established under Regulation (EU) 2017/2394.

The initiative is linked to national investigations concerning two video games, Diablo Immortal and Call of Duty. The issues under scrutiny include the transparency of virtual currencies, the sale ofprefined bundles, possible ‘dark patterns’ and the adequacy of parental controls. It should be noted that the conduct in question remains subject to investigation.

The legal implications, nevertheless deserve attention: price transparency must also be assessed in light of the purchasing journey through which the user reaches the point of purchase. Conversions between currencies and interfaces that steer users’ choices may make it difficult to understand the actual financial commitment

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