Market Intelligence

Italy's new Charity Law, born from the high-profile "Pandoro-gate" scandal involving influencer Chiara Ferragni, establishes strict transparency requirements for commercial campaigns that link product sales to charitable donations. The legislation imposes information obligations on both sellers and promoters, including social media influencers, requiring advance disclosure of donation amounts, beneficiaries, and timelines to prevent misleading charity-washing practices.

Italy's implementation of EU Directive 2024/825 introduces sweeping changes to consumer protection rules, requiring retailers to display standardized notices about product guarantees, durability information, and environmental claims. Will your business be ready when these mandatory disclosure requirements take effect on September 27, 2026?

Italy has implemented the EU's Empowering Consumers Directive, introducing strict new rules against greenwashing and misleading sustainability claims that will reshape how consumer products companies communicate environmental performance. The legislation expands prohibited commercial practices and establishes rigorous substantiation requirements for environmental claims, with significant penalties for non-compliance including fines up to EUR 10 million or 4% of annual turnover.

Italy has enacted Legislative Decree No. 78/2026, strengthening product-safety enforcement and operationalizing the EU General Product Safety Regulation across consumer-product supply chains.

On 30 April 2026, the Court of Justice of the European Union delivered its judgment in Lidl Italia Srl v Autorità Garante della Concorrenza e del Mercato (Case C‑301/25), confirming that a single instance...

Legislative Decree of December 31, 2025, No. 209, (the “Decree”), published in the Official Gazette on January 8, 2026, transposes Directive (EU) 2023/2673 of November 22, 2023, into Italian law.