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ARTICLE · 11 NOVEMBER 2021

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New Ban On Alcohol Advertising During Sporting Events

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The prohibition on alcohol advertising in or on a "sports area" during a sporting event will come into effect on 12 November, 2021. The new prohibition is part of the Irish Government efforts to reduce...

IrelandMedia, Telecoms, IT, Entertainment
Kate McKenna
Kate McKenna
Simon Shinkwin
Simon Shinkwin
Neringa Juodkunaite
Neringa Juodkunaite
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The prohibition on alcohol advertising in or on a "sports area" during a sporting event will come into effect on 12 November, 2021. The new prohibition is part of the Irish Government efforts to reduce the consumption of alcohol in Ireland under the Public Health (Alcohol) Act 2018 (the "Act"). The wide range of measures in the Act regarding availability, price, marketing, labelling and advertising of alcohol have been implemented gradually since November 2019.

Prohibition of Alcohol Advertising and Sponsorship

The latest phase of implementation will see Section 15 of the Act prohibit the act of advertising alcoholic beverages in or on a "sports area" (eg, a playing pitch) during a sporting event, at events aimed at children or in which the majority of participants or competitors are children. Section 16 of the Act also prohibits sponsorship of events where the majority of participants or competitors are children, or the event is primarily aimed at children.

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