Following the publication of Regulation (EU) 2018/302 (the
"Regulation") in February 2018, new
rules to prevent geo-blocking will apply throughout the EU from
Monday, 3 December 2018.
The Regulation will entitle consumers and businesses within the
EU to shop online on all EU websites without being re-routed to
their national website. As such, the Regulation aims to
reduce barriers to online trading within the EU. Matheson
Partner, Deirdre Kilroy, has previously discussed the implications
of this new regime and the preparation that should be undertaken by
online traders.
Impact of Brexit?
With the uncertainty surrounding the Brexit withdrawal agreement
continuing, the impact on UK businesses post-withdrawal remains
somewhat unclear. Following the EU Commission's warnings
of the possible discriminatory impacts for UK customer's
post-Brexit, the UK Government in October 2018 issued corresponding
Guidance addressing the implications of UK withdrawal.
