On 28 March 2017, the Broadcasting Authority of Ireland
("BAI") published a revised version of
its General Commercial Communications Code (the
"Code"). The revised Code sets out the
rules that Irish radio and television stations must comply with
when airing advertising, sponsorship, product placement and other
forms of commercial communications. The revised Code comes into
effect today, 1 June 2017.
The revised Code introduces a number of key changes which will
impact a number of sectors, including financial services and food
and beverages.
These changes include:
Revised rules relating to Alcohol Products
The revised Code provides that a broadcaster shall
"identify the programmes in their schedules that do not
carry commercial communications for alcoholic beverages, in
particular, children's programmes, and shall publish this list
on a website maintained by the broadcaster and make a copy of the
list generally available." Furthermore, each broadcaster
shall "
