Communicating With Your Customers - Enforcement On Advertising And Consumer Rights

Recent months have seen increased enforcement in the advertising and consumer protection areas. Some businesses have struggled to get to grips with the European Communities (Consumer Information, Cancellation and Other Rights) Regulations 2014 (the "Consumer Information Regulations"). The first quarter of 2016 also saw the introduction of the new edition of the Code of Standards for Advertising and Marketing Communications in Ireland (the "Code"), which is creating its own challenges for others.

Consumer Information Obligations and Right to Cancel

The Consumer Information Regulations, which came into effect in July 2014, added to the already complex tapestry of consumer law obligations on traders selling to Irish consumers. The Consumer Information Regulations specified certain mandatory information to be provided to consumers, before and after the conclusion of certain sales contracts, including distance contracts such as online or phone sales. The information to