ARTICLE · 23 SEPTEMBER 2026
The Green Transition Directive: Financial Services Impact
The European Union's Green Transition Directive introduces sweeping changes to consumer protection law, targeting misleading environmental claims and sustainability labels across all sectors. Ireland's implementing regulations, effective September 2026, will prohibit generic green claims, require detailed verification of environmental promises, and ban sustainability labels lacking proper certification. Financial services firms must now navigate expanded rules on misleading practices, particularly regarding
IrelandConsumer Protection
Directive (EU) 2024/825 of the European Parliament and of the Council of 28 February 2024 amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and through better information (the Green Transition Directive) entered into force on 26 March 2024. The Green Transition Directive amends the Unfair Commercial Practices Directive (Directive 2005/29/EC) (the UCPD) and the Consumer Rights Directive (Directive 2011/83/EU) (the CRD). It aims to ensure that consumers can make informed transactional decisions and in turn contribute to more sustainable consumption patterns.
The Green Transition Directive requires transposing measures to bring the changes into force. Ireland’s transposing measures, the European Union (Empowering Consumers for the Green Transition) Regulations 2026 (S.I. No. 124/2026) (the Regulations), were signed into law on 27 March 2026 and will come into operation on 27
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