Irish Transposition Of The Green Transition Directive

The EU’s Green Transition Directive (the “Directive”) is intended to promote transparent sustainability communication by tackling misleading environmental claims and labelling for consumer goods and establishing increased protection for consumers against unfair practices.  The European Union (Empowering Consumers for the Green Transition) Regulations 2026 (the “Regulations”) were published on 3 April 2026, thereby transposing the Directive into Irish law.  The Regulations will come into force on 27 September 2026, meaning that businesses must prepare for their obligations under the Regulations.

Objectives of the legislation

The Directive aims to ensure that consumers receive reliable and verifiable environmental information on products, amending and strengthening the two existing pieces of EU consumer legislation: the Unfair Commercial Practices Directive and the Consumer Rights Directive.