On 12 July 2020, EU Regulation 2019/1150 (the "P2B
Regulation" or the
"Regulation") became directly applicable
across the EU. This Regulation aims to provide protection for
businesses that rely on third-party online platforms to reach their
customers, whilst simultaneously being designed to preserve the
business model of the third-party online platforms themselves. As
such, the Regulation seeks to bring a greater sense of balance to
this relatively untamed area of the EU market by ensuring more
effective competition and more fairness, thereby contributing to
the EU's vision for the 'Digital Single Market'.
Application
The provisions of the Regulation will apply to two main
categories of platform (together,
"Providers").