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ARTICLE · 15 MAY 2026

I Agreed, But Did I Decide?: Consent In The Age Of Agentic Commerce

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The AI agent may query the user’s calendar and contact list, shortlist and book a venue, arrange catering, order a cake, book a DJ, send invitations to contacts, collect their dietary preferences, and process payments across multiple merchants/vendors.

IndiaPrivacy
Rohan Bagai
Rohan Bagai
Archana Iyer
Archana Iyer
Author LinkedIn connections

“Hey Agent, can you plan a birthday party for me?”

In the world of agentic commerce, this single instruction could set in motion a series of decisions and transactions. The AI agent may query the user’s calendar and contact list, shortlist and book a venue, arrange catering, order a cake, book a DJ, send invitations to contacts, collect their dietary preferences, and process payments across multiple merchants/vendors.

Based on the user’s personal data, the party gets planned. But one question remains: across this cascade of automated actions, what exactly did the user consent to, and how far does that consent extend? What appears to be a single act of intent unfolds into a complex web of personal data processing involving several independent parties.

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