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ARTICLE · 09 MAY 2025

Adapting Cookie Strategies: Ensuring Compliance And Building Trust In A Privacy Driven World

S.S. Rana & Co.
S.S. Rana & Co.
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S.S. Rana & Co.

S.S. Rana & Co.

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Recently, Advertising Standard Council of India (ASCI), an independent, voluntary self-regulatory organization released a whitepaper on "Navigating Cookie: Recalibrating your cookie strategy in the light of the DPDPA".

IndiaPrivacy
Vikrant Rana
Vikrant Rana
Anuradha Gandhi
Anuradha Gandhi
Rachita Thakur
Rachita Thakur
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Introduction

Recently, Advertising Standard Council of India (ASCI), an independent, voluntary self-regulatory organization released a whitepaper on "Navigating Cookie: Recalibrating your cookie strategy in the light of the DPDPA". The paper highlighted that only 6% of India's most visited websites comply with specific cookie consent mandates under Digital Personal Data Protection Act, 2023 (hereinafter referred to as DPDPA) and a limited number of websites primarily from the news media and banking sectors, featured cookie consent banners. Further, these banners lacked the clear opt-out options and functionality for users to provide granular consent.

As per Web Technology Survey, 41.9% of all the websites use cookies1but a vast majority of businesses and website owners remain unprepared for changes mandated by the DPDPA. To help businesses and website owners navigate the evolving cookie landscape, it is crucial to recalibrate their cookie strategies in order to

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