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ARTICLE · 14 MAY 2020

Dettol Withdraws Advertisement Claiming Soap Bars To Be Ineffective

S.S. Rana & Co.
S.S. Rana & Co.
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With the commotion being created due to sudden pandemic attributable to viral attack, considerable revenues are being diverted to the business entities engaged in manufacturing soaps, disinfectants, sanitizers, etc. ...

IndiaMedia, Telecoms, IT, Entertainment
Reetika Wadhwa
Reetika Wadhwa
Nishtha Das
Nishtha Das
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With the commotion being created due to sudden pandemic attributable to viral attack, considerable revenues are being diverted to the business entities engaged in manufacturing soaps, disinfectants, sanitizers, etc. which have become the tools to fight the battle of infection. Advertisements in such emergency circumstances play a very crucial role not only for the promotion of the product sales but also as a means to create awareness as well as communicate preventive and control measures to the general public.

Regulatory framework of Advertisements in India

The advertisements in India are regulated under provisions of the Code for Self-Regulation formulated by the Advertising Standards Council of India (hereinafter referred to as "ASCI") which aims to ensure that the content which is being broadcasted adhere to fair and just legal practices.

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