Comparative Advertisement & Commercial Disparagement

Authored by Pratiksha Rawat, a 4th-year of Amity Law School Delhi Affiliated to GGSIPU

Introduction:

The manufacturers of the product adopt extensive marketing practises to create the demand for the product among the consumers. In order to attract more and more customers, many manufacturers undergo advertising in full swing. The Advertising Standards Council of India defines the term advertisement as a paid-for communication addressed to the public for the purpose of the influencing their opinions. Many a time, some manufacturers engage in unfair practises advertising their products at the cost of the product of their competitors. False claims about the product of the competitor, misleading advertisements, comparing one's product with the competitor's product in order to belittle the competitor's product are a few examples of commercial disparagement.