Earlier this month, PayPal opposed a trade mark application for
the "Paytm" logo in India.
PayPal filed its opposition citing the visual similarity between
the PayPal logo and the Paytm logo (both logos incorporate similar
light blue and dark blue elements). It argued that the Paytm logo
is "deceptively and confusingly similar" to PayPal's
logo and accused Paytm of "slavishly adopting the two-tone
blue colour scheme of its [PayPal's] logo".
PayPal went on to argue that both logos incorporate and begin
with the word "Pay" and that consumers tend to remember
the first part of a logo/mark more than subsequent parts and,
accordingly, there would be a "likelihood of confusion"
between the PayPal logo/mark and the Paytm logo/mark.
