The problem of counterfeit goods has grown into a major global
concern, affecting brand owners, consumers, and markets alike.
Counterfeit products, ranging from apparel and accessories to
electronics and pharmaceuticals, are typically low-quality replicas
that illegally use trademarks, logos, packaging, and other
intellectual property of reputable brands. The core issue lies in
the unauthorised use of registered trademarks and trade dress,
which deceives consumers into believing that they are buying
genuine products. This not only undermines the brand's
reputation but also causes financial losses, dilutes goodwill, and
impacts the overall trust that consumers place in branded
goods.
