Trademark Infringement In India – Direct And Indirect

The main purpose of a trademark is to help people recognize the source of a particular good or service. The source, in turn, helps people determine the quality. Quality is what consumers usually base their purchase decisions on. This is why a trademark is of extreme importance in the economy. For the consumer, a trademark reflects the source and quality of the goods or services.

This is also why it is very important to ensure that your trademark is not being infringed upon. A trademark represents the brand value of the trademark owner. Infringement of trademark usually, causes a loss of finances and goodwill to the owner of the infringed mark. It is always better to be vigilant and prevent potential infringers from riding on the goodwill and reputation that you established.