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ARTICLE · 01 MAY 2015

Trade Secrets Protection

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Lately, the recipe/formula of making Coca Cola named as "Merchandise 7X" was revealed by American Public Radio Show "This American Life".

IndiaIntellectual Property
Priyanka Rastogi
Priyanka Rastogi
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Lately, the recipe/formula of making Coca Cola named as "Merchandise 7X" was revealed by American Public Radio Show "This American Life". This formula was a trade secret of Coca Cola for around 125 years. Coca Cola intelligently chose to protect "Merchandise 7x" through confidentiality, a longer lasting route instead of protection through patents which would have provided protection for 20 years only.

The law of trade secrets could be trace back to Roman law, whereas under such ancient legal system a competitor's corruption of a slave to divulge his master's commercial affairs was punished. The modern law evolved in England during the Industrial Revolution. In the United States, the first reported trade secret case dates back to 1837. Companies like Stantec and Wal- Mart rely on the protection of trade secrets for protection of their business model rather than patents which shows the importance of trade secrets.

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