A business establishment functions within a geographical area in
order to provide certain goods and services to the customers with
an intent to distinguish themselves from other competitors in the
market. In order to boost healthy competition amongst the players
in the market adequate protection must be given to protect the
intellectual property rights of the businesses. This unique
identity is established through providing good quality products and
services, appropriate product pricing, efficient product design,
good customer services, etc. Furthermore, in a growing economy with
a vast number of businesses operating, each competing to maximize
their market share, the customers often are not able to distinguish
between different product offerings. In order to distinguish their
products and services, business establishments use trademarks that
are usually visual marks like colours, logo, symbols, etc and are
used to indicate a particular business's products and
services.
