Registration Of Design: A Strategic Business Tool

"Beauty is a good letter of introduction" – this famous Portuguese proverb sounds very significant in today's glam hungry world. Globalization and liberalization have flooded the Indian Market with a large variety of products and consumers tend to choose a product which catches their eye by the beauty of its design.

Design grants visibility and attractiveness to the product which not only attracts the consumers but also increases its commercial value. It adds value to the product.

Presence and recognition of design in the market helps a brand to enter into a completely different product market. For e.g. Ferrari entered into license agreement with Acer and launched Ferrari branded product series like laptop, accessories, Notebook etc. using its iconic red, black lines.