Registration Of A Logo As A Protected Trademark

The term logo is derived from Greek as an abbreviation of the term "logo type", meaning a "word and an imprint". A logo is included in the definition of a trademark used by businesses to distinguish their goods and services from the businesses of others and to provide distinct recognition for such businesses or even an individual.

A logo may be either pure graphic such as a symbol or icon or an emblem or it may be a mixture of graphic or the name or abbreviation of a business or an individual. Sometimes the logo can also be the signature of a famous designer associated with the business. Most designer brands particularly those associated with fashion and luxury goods use a logo on their products for instant recognition.