Non-Conventional Trademarks: Meaning, Challenges & Role In The Metaverse

Traditional marketing tactics entailed promoting a brand or a product through its brand or trademark, which typically comprised of words, logos, letters, numbers, and other symbols. However, with the advent of technology, slogans, jingles, and through a direct consequence of the evolution of advertising methodology and mediums, marketing now entails a plethora of methods in their quiver. This presents particular issues in terms of intellectual property protection for such marks. For instance, trade mark registration procedures have historically evolved around conventional subject matter, such as seeking protection for a standard trade mark that is visual and consists of words, devices, letters, numbers, logos or a combination of such elements.