Limited Edition Products And Their IP Protection

Every renowned business has some products that they launch separately. They are launched either for a special occasion or imply sale of first impression products. These products are named "Limited Editions". These items have restricted production and remain in the market only for a short duration of time. They almost never re-enter the market again. This creates scarcity of the product in the market. Basic principles of economics dictate that when a product is scarce in nature, its demand in the market tends to increase. The consumer thus associates a greater sense of value for such products. It is because of these factors that everyone loves to collect these limited editions products. Every industry from clothing to cosmetics to automobile, launches these editions to increase their market standing. As this technique adds some new features to an existing product, it can be used to revamp a stagnant product in the market. It is also a great way for new and small