Japanese Toymakers Enhance Efforts To Battle Counterfeits

Toymakers in Japan are taking strong measures against counterfeit products being sold overseas, especially in China.

As International sales are increasing, firms are alarmed because of increasing chances of production and sale of counterfeit product leading to huge losses to these firms. Such counterfeit products not only create confusion among consumers, but also damages the reputation of brand.

Bandai Spirits Co. estimated an annual loss of revenue of over ¥3 billion in China due to counterfeited products. Mr. Masaru Kawaguchi (President Bandai Spirits) said they are collaborating with Chinese Government to investigate and find the counterfeit products. but it has been a cat-and-mouse game with highly skilled makers emerging one after another.