IPVerse: Create.Claim. Control.

INTRODUCTION

The first quarter of 2025 has brought into sharp focus the multifaceted and rapidly shifting terrain of Intellectual Property law in India. From trade mark clashes involving household names to judicial reckonings with generative AI and digital impersonation, this period reflects the evolving response of Indian courts to both - the traditional infringements and the emerging technological threats.

Courts—particularly the Delhi High Court—have delivered a series of incisive rulings affirming brand exclusivity and consumer trust. Whether in House of Masaba's successful assertion of its trade mark rights, or in Novartis' continued efforts to safeguard its branding, judicial intervention has upheld the sanctity of trade mark ownership. Meanwhile, the contentious battles over labels like 'INDIA GATE' and 'ZEPTO' remind us that the marketplace remains a high-stakes arena for IP enforcement and protection. Alongside these disputes, the case involving 'PETER