Any talk about cosmetics is incomplete without a discussion
about their side effects on the human body. The concern about
safety is embedded in cosmetics since they come in direct contact
with the human skin. Consumers tend to use, and swear by, tried and
tested products that are safe to use for their body and have gained
popularity due to their quality.
The Drugs and Cosmetics Act, 1940 defines “cosmetic”
as "any article intended to be rubbed, poured, sprinkled
or sprayed on, or introduced into, or otherwise applied to, the
human body or any part thereof for cleansing, beautifying,
promoting attractiveness, or altering the appearance, and includes
any article intended for use as a component of
cosmetic."1 Given this broad definition,
besides makeup, products such as shampoos, soaps, cleansers,
toners, moisturizers, conditioners, etc. also fall within the scope
of the term. Since all cosmetic products essentially come in
contact with the human body, brand conscious
