ARTICLE · 09 JULY 2026
The Delhi High Court's landmark ruling in the Hindware case examines whether Google's practice of allowing competitors to bid on trademarked keywords constitutes infringement, even when the trademark itself remains invisible to consumers. This analysis explores how the Court navigated the intersection of traditional trademark law and algorithmic advertising systems, questioning whether platforms can monetize brand searches by selling that commercial moment to rivals. The judgment fundamentally challenges th
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