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ARTICLE · 15 JUNE 2022

Headline: Navigating The Metaverse: Where Content Continues To Be King

Khaitan & Co.
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You may have seen videos of virtual avatars experiencing a concert, attending a festival or experiencing a famous real-life landmark in a digitally created space or...

IndiaIntellectual Property

What is the Metaverse?

You may have seen videos of virtual avatars experiencing a concert, attending a festival or experiencing a famous real-life landmark in a digitally created space or overheard people looking to purchase NFTs that can be used in this virtual space. While the 'metaverse' may have permeated dinner table conversations across the globe, there is still a long way to go when it comes to the people's understanding of the metaverse and all its applications.

So, let's break it down.

The metaverse is a simulated 3D digital environment or a virtual shared space, that mimics the real world by using augmented reality, virtual reality, blockchain and concepts from social media, offering users an immersive virtual experience to interact, collaborate, communicate, and transact with each other. Different technology companies have contemplated different kinds of metaverses. For example, Facebook (now called Meta) is developing an AR / VR based ecosystem

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