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ARTICLE · 27 MARCH 2019

Disney "Worries" About Its Trademark "Hakuna Matata"

When words/phrases are used amongst cross borders, such use has immense emotion attached to it among the local linguistic groups.

IndiaIntellectual Property

When words/phrases are used amongst cross borders, such use has immense emotion attached to it among the local linguistic groups. Common examples are – Namaste, Khadi, Yoga Aasanas, As-Salaam-Alaikum, etc.

Similarly in Swahili, (a native language of the African Great Lakes region and other parts of eastern and south-eastern Africa) the phrase “Hakuna Matata” translates to - “no worries”. We are all familiar with the popular phrase used in the Disney movie – The Lion King. Such usage popularized the local underrated phrase and also brought the world’s notice towards the Swahili group. However, recently, Walt Disney has sought trademark rights over the phrase for its film “The Lion King”. There is a petition being circulated on the social media that asks Disney to relinquish its rights to the phrase. It states that Disney’s move of monopolising a traditional Swahili phrase for itself has led to an emotional response. Surprisingly, some petitions call it ‘an assault on

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