A trademark may be a word, sign, and symbol or even graphic that
is applied to a company, goods or services to distinguish them from
those of the competitors. For example a brand, product, company
name, or logo. This enables consumers to identify, purchase and
enjoy products and services based on their specific characteristics
and quality, as promised by the said trademark/owner.
A trademark can be composed of logos, images, words, short
phrases, colours or even a compound of all of these. The most
commonly used are words and pictures however, other distinguishable
marks may also be used if they are capable of graphical
representation. For instance Louis Vuitton, the famous luxury brand
has obtained a trademark for its check pattern which is known as
the Damier Pattern, the infamous confectionery brand Cadbury has
the colour purple trademarked for its chocolates even though
trademark for a single colour is very hard to obtain. And Coca-Cola
has a trademark for its
