Decoding The Protection Of Personality Rights In India: Arijit Singh v. Codible Ventures LLP & Ors

In an era where digital technology allows for unparalleled imitation and manipulation, safeguarding personality rights has become increasingly crucial.

The Indian courts, in various landmark judgements have highlighted the importance of protecting the personality rights of the celebrities. Personality rights refer to a person's ability to safeguard his or her identity in the context of a property or privacy right. It protects celebrities from unwanted public exposure and the unauthorized use of their personal attributes such as name, voice, likeness, images, mannerism etc.

Recently, the Bombay High Court in Arijit Singh v. Codible Ventures LLP ruled in favour of the famous singer, Arijit Singh affirming that the singer has the rights over his name, voice, images, likeliness and other personality traits. In this case, the Plaintiff, Arijit Singh, an eminent vocalist, sought judicial relief to safeguard his name and various personal attributes, including his voice,