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ARTICLE · 06 SEPTEMBER 2022

Counterfeiting In The Fashion Industry

S.S. Rana & Co.
S.S. Rana & Co.
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Counterfeiting has been prevalent in the fashion industry since as long as one can remember, but the same can be said to have exploded in the mainstream since "big brands"...

IndiaIntellectual Property
Priya Adlakha
Priya Adlakha
Rima Majumdar
Rima Majumdar
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Counterfeiting has been prevalent in the fashion industry since as long as one can remember, but the same can be said to have exploded in the mainstream since "big brands" started becoming popular post the turn of the 20th century. Media and ease of access to information has seen to the cementing of counterfeiting in the fashion industry, and the same has in fact become a sub-industry in itself! Most recently, viewers of the 2021 hit film #HouseofGucci (starring Adam Driver and the effervescent Lady Gaga) were exposed to the prevalence of counterfeiting in the fashion industry, as well as the attitude towards it in the 20th century - wherein in a rather iconic scene, the protagonists observe that the GUCCI fakes are of a rather good quality and that the proliferation of GUCCI fakes in the market might not be a thing!

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