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ARTICLE · 11 OCTOBER 2022

Copyright In The Metaverse

TMT Law Practice
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Recently, Pooja Entertainment purchased virtual land in the metaverse and named it "Poojaverse"[1], to announce the release of "Bade Miyan Chote Miyan", i.e., the first Hindi film to be released in the metaverse.

IndiaIntellectual Property
Krishi Shah
Krishi Shah
Anushree Yewale
Anushree Yewale
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Recently, Pooja Entertainment purchased virtual land in the metaverse and named it "Poojaverse"1, to announce the release of "Bade Miyan Chote Miyan", i.e., the first Hindi film to be released in the metaverse2. This unprecedented move is an indication of how film producers are tapping into and utilizing new and evolving mediums and markets, to maximize the viewership of their content.

Simply put, the metaverse is the "digital twin" of the physical world, where people can create their avatars, place them in a virtual space, and manipulate them with VR (Virtual Reality), AR (Augmented Reality), AI (Artificial Intelligence) tools, to effectively live a virtual life3. To understand copyright issues within the metaverse, it is important to note the following:

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