Article-A Comparitive Study Of Cybersquatting In India And USA

In the current age, the Internet has become an important part of life of almost every individual in the developed nations and is rapidly increasing in the developing nations. For the business entities the internet has become a boon for communicating with the world. A business entity's trademark contains immense importance. It helps an entity build up its identity over the WWW. The chances of face to face interaction in internet world are very low and as a result the consumers cannot inspect the goods before purchase hence the consumers have to rely only on the trusted sources. In such a situation, the trademarks of the business entities play a vital role in assuring the consumers about the quality of the goods.