All Is Fair In Trademark Wars

The #BlackLivesMatter movement has gained traction around the world and has encouraged many corporate entities, including multinational companies (MNCs), to reassess their businesses and marketing policies for signs of discrimination, following the calls against racial inequality after the death of George Floyd in the United States. In India, too, Hindustan Unilever Limited (HUL) announced that they would stop using the word "fair" in its "fair and lovely" skin product line. Following suit, Johnson and Johnson also announced that they will discontinue two lines of skin care products from its range that includes the word "fairness" on its labels. L'Oréal, the world's largest beauty and cosmetic company, also announced that it will stop using words "whitening" and "fair" in describing its products.