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ARTICLE · 30 JUNE 2020

Advertisements In Insurance Sector

S.S. Rana & Co.
S.S. Rana & Co.
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Advertisements play an essential role in carving out the image of the entrepreneur in respect of the services it intends to offer.

IndiaInsurance

Advertisements play an essential role in carving out the image of the entrepreneur in respect of the services it intends to offer. Not only the advertisements help in dissemination of information about the services, but they also help in convincing and thus attracting the consumers to the unique quality, standards and benefits being offered therein thus enhancing the sales of the provider.

Insurance and law

Insurance may be defined as a social device providing financial compensation for the effects of misfortune, the payments being made from the accumulated contribution of all parties participating in the scheme.

In India the transactions pertaining to insurance business are being governed under the provisions of the Insurance Regulatory and Development Authority of India Act, 1999 (hereinafter referred to as the 'Act') and the guidance of the Insurance Regulatory and Development Authority (hereinafter referred to as 'IRDA')

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