ARTICLE · 13 NOVEMBER 2025

From Cost To Conscience: Procurement's New Role In FMCG

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In India's fast-moving consumer goods (FMCG) industry, sustainability has shifted from being a buzzword to becoming a business priority.

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In India's fast-moving consumer goods (FMCG) industry, sustainability has shifted from being a buzzword to becoming a business priority. Regulators are tightening norms, consumers are more vocal about eco-friendly choices, and investors are asking tougher ESG questions.

Procurement, once measured mainly on cost and delivery, is now at the center of this transformation. From greener packaging to holding suppliers accountable on ESG compliance, procurement leaders are being asked to do much more than negotiate prices.

Here's how this change is reshaping the Indian FMCG space.

1. Rethinking Sourcing Criteria

Sustainable sourcing goes beyond price and quality checks. It begins with questions like: Where is this material coming from? How was it produced?

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