Imagine that you are a child in India during the 1980s. Your
uncle, who resides abroad in Switzerland, has come for his vacation
and gifts you a goody bag filled with exquisite chocolates such as
Lindt, Milka and Toblerone, all of which you adore. After he
departs, you search for these chocolates at different markets and
bakeries, only to find out that they are not sold there.
Fast-forwarding 25 years, in the 2000s, you visit a supermarket and
voila! There, in the chocolate section, your eyes feast upon
various packets of Lindt, Milka, Toblerone and other chocolate
brands. Reading this, one can wonder what happened during those
twenty-five years that brought these chocolate brands to India.
Well, the answer is simple. Foreign Investment.
